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Creative Director

Every ad you judge makes
the next one sharper.

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Brands

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The Learning Project

First time for this brand.

50images, in 5 parts
Researching

Reading the market. Every step appears below as it happens.

What I am doing

Starting\u2026

Brand pack

Add a brand

Paste the pack Claude wrote for this brand. It saves straight into the app's memory — no rebuild, no re-upload. It is live on the next generation.

Step one

Which product?

A brand can sell several things, and an ad for a serum is not an ad for a balm. Each product keeps its own photographs and its own ledger of arguments already spent — what it inherits is everything this brand has taught you.

New product

What are we adding?

It starts already taught. Every rule this brand has learned applies to it from its first round — no second Learning Project.

Step four

How should these be made?

An ad has a skeleton and it has a thing it says. They move independently — a structure that already works can carry an argument nobody has tried.

Step two

Which reference?

Build from a real photograph and the product is reproduced, not reinvented. Without one, the writer describes it from the pack alone.

Hand over

Let Claude write into this app

Enter your passphrase once and you get a short code. Give the code to Claude in the chat and it can save brands, craft and learnings for you directly — you never upload anything again. The code dies on its own, and you can kill every code ever issued with one tap.

Step three

How many images?

Half a credit each, off the plan you already pay for.

Confirm

This will

New concepts
Devices never used hererequired
Generated byClaude, in chat
Cost

This sends the request to Claude. Images appear here as they are made — you can close the app and come back.

Sent to Claude

Waiting.

0 of 0   0:00

What is happening

0 kept0 killed
Round complete

What the swipes taught

    Every verdict is stored against this brand — forever. The next round already knows which devices are spent, which arguments are used, and what you keep killing.